I think an interesting market for this product would be religiously observant vegetarians. If killing an animal is morally repugnant to you, perhaps eating the

I think an interesting market for this product would be religiously observant vegetarians. If killing an animal is morally repugnant to you, perhaps eating the protein byproduct of a bacterial culture wouldn't rub you the wrong way? As prices come down to near hamburger level, I would be willing to change to vat grown to spare cows the feedlot unpleasantness they are exposed to now. Of course this would reduce the worldwide population of cattle, so its a moral judgment whether a smaller number leading better lives is preferable--is welfare measured by the sum or average--I'd lean towards the smaller and better camp to the tune of about 15 cents a pound.