Maybe it is a bit hyperbolic, but their products are based almost entirely on the information they gather about you specifically(and everyone else they can). L

Maybe it is a bit hyperbolic, but their products are based almost entirely on the information they gather about you specifically(and everyone else they can). Like you said "uses data from users to target their ads more accurately". exactly. but when you say the only interaction with a user is in choosing which add to serve is misleading, at best. You can't currently say to google, I want this ad to be displayed to John Smith @ 1818 Mockingird lane. But you can buy ads saying this age group, in this city, interested in X and Y subject(s), which if you happen to also know about John Smith, will definitely reach him specifically (assuming John Smith sees a google delivered Ad, which is almost a certainty).