In contrast to GAFAM, consider the counterexamples -- Western companies who have done well in China. Including: LinkedIn, Coursera, Evernote, Starbucks, McDonal

In contrast to GAFAM, consider the counterexamples -- Western companies who have done well in China. Including: LinkedIn, Coursera, Evernote, Starbucks, McDonalds, KFC, Coach, Airbnb, GM, Coca-cola, Flipboard, Pocket, ... list goes on. There's something really interesting about connecting with your customers and understanding how they use your products as opposed to assuming they are the same as your North American customers. The ones who succeed tend to do a good job on localization, not just translation but local product market fit research. (McDonalds, Starbucks, and Evernote are great examples.)