Yeah content marketing / developer marketing is really valuable -- to the company. That's why companies spend a ton of money on it. It doesn't necessarily imp

Yeah content marketing / developer marketing is really valuable -- to the company. That's why companies spend a ton of money on it. It doesn't necessarily imply there is massive value for the reader, although that can be the case. Having run content marketing, I can say that it helps reader substantially to know an article is written by an interested party. For example, if I were an expert in a field with two options A and B, and I ran a company that did only A, I would be tempted to release true facts that support A only. None of the facts released A would be wrong -- all would be correct. I could say "find a flaw with any of those arguments" -- and none can be found! But if a reader were to infer that A is much better when she reads true facts selectively released to support, she would be substantially wrong. Moreover, she would be able to deduce that if she knew I were rooting for team A. This is why being so hidden about your position is shady. I agree that the facts, when collected from many sources, help the reader a lot. But if the goal is to get the reader to make the right decision, the marginal article with "selective true facts" can be a curse rather than a blessing.