Thanks for laying out your thought process. I definitely see your point about it being an issue that gets much more painful as you grow. We do have a decent num

Thanks for laying out your thought process. I definitely see your point about it being an issue that gets much more painful as you grow. We do have a decent number of smaller teams using EnvKey so far, but my sense is that most were not replacing an Ansible/Ansible Vault-like setup, but instead saw it as a simple way to put any form of secrets management in place. The comparison to LaunchDarkly is interesting. When first hearing about the idea of a feature flagging service, I do remember thinking "why does anyone need a service for this?" but as you say, the complexity grows very quickly. I'm hoping to convince smaller teams that it's worthwhile for them to spend a few minutes and a few dollars up front to make secrets and configuration an area that is secure and 'just works' so they never have to worry about it again, but it's probably true that larger teams are a more natural fit.