The way one ecology prof I had put it was along the line of, "The marketing guys wasted a lot of paper and plastic and ink to come up with the slogan 'Reduce, R

The way one ecology prof I had put it was along the line of, "The marketing guys wasted a lot of paper and plastic and ink to come up with the slogan 'Reduce, Reuse, Recycle' - and all the producers heard was "RECYCLE, Reuse, reduce" - with that last word being whispered. He then went on to talk about waste materials, about food waste and the related ecological damage, the lack of composting, and similar topics. American business doesn't work if people are encouraged to reduce (or as the average American will see it, 'deprive' ourselves). Reusing means that less products get sold, so the producers create one-use items with guaranteed obsolescence, and then slap a licensing agreement on top so that you don't actually own the item you paid for. And people wonder why I'm anti-corporate.