> unless the prices were at least 10-15% lower. Article's author here :) You couldn't even do this, because every distributor I've ever heard of reserves the r

> unless the prices were at least 10-15% lower. Article's author here :) You couldn't even do this, because every distributor I've ever heard of reserves the right to match your full retail price. So you can't even cut your margins in a bid to pass on the savings to the consumer. So yeah, it's tough out there.