With the slogan "Make Play Discover" it seems like Nintendo is marketing this product as something a half step away from games and partially oriented toward the

With the slogan "Make Play Discover" it seems like Nintendo is marketing this product as something a half step away from games and partially oriented toward the educational STEM toy market. I get Lego vibes from this. This product may also allow Nintendo to gain a presence in retailers that they haven't worked with before. Indigo, Canada's big box book/toy retailer, stocks the Kano computer kit in their toy section but no other video games. I wouldn't be surprised to see Nintendo's Labo series appear there too.