I was seeing this as directly in line with Google’s cardboard initiatives. I also think the main point is not to sell kits but to show the way to the very few

I was seeing this as directly in line with Google’s cardboard initiatives. I also think the main point is not to sell kits but to show the way to the very few people who’ll get a spark of genius and build something original. They also organize camps for parents to come wih their kids to build something, so I really think te goal is to stimulate creativity. For the ‘why cardboard’ part, I also think it’s to avoid that their labo stuff are seen as long term appliances or officially sanctionned peripherals.