I used to go to a local book reseller hoping to find a deal, a book worth more than fifty cents. Its kinda fun, they could always lure me in for an hour and I

I used to go to a local book reseller hoping to find a deal, a book worth more than fifty cents. Its kinda fun, they could always lure me in for an hour and I always left with extra stuff... sell the sizzle not the steak. In the long run if they "lost" ten dollars on one nice book that they underpriced for me, I probably bought five pieces of junk for two bucks each that aren't actually worth anything so they at least break even (or probably better). As long as the cost of perfect pricing is higher than the profit off moving some impulse purchase trash... This sets a very tight constraint for how much you spend as a business owner on perfect pricing. Then again, for a homeless person who brings net negative value to the business bu being there and their time is worth $0/hr... you can't pay a clerk $11/hr or $15/hr or whatever the new minimum wage demand is, if you're competing against homeless who repel the regular clientele. They're one of the many resellers on Amazon now; there's no point in visiting their local store anymore, because anything worth more than the fuel value of burning it is being diverted to Amazon so by definition the store has nothing left in it that's worth reading. Its also faster and easier and better selection to find anything worth reading on Amazon rather than going to the store. They're trying to branch out into selling weird trinkets kinda like how Barnes and Noble is less than 50% books. In the long run they're on the downward slope of all retail to sell only urgent convenience store swill and spontaneous gifts.