> But longer-term, the industry will have to try to refocus consumers on durability and quality -- and charge accordingly. This seems like wishful thinking. H&

> But longer-term, the industry will have to try to refocus consumers on durability and quality -- and charge accordingly. This seems like wishful thinking. H&M already operates programs where they accept old H&M clothes and give you a discount, working as both a guilt-reduction mechanism for those that want it and a customer retention strategy.