I think some folk are missing the point that some small publishers do derive a benefit from putting up a video, even if they don't get cash from Google ads. The

I think some folk are missing the point that some small publishers do derive a benefit from putting up a video, even if they don't get cash from Google ads. They gain a reputation, perhaps enquiries about their business, collaboration opportunities etc etc. If I was running a smaller channel with cool content, I would definitely start hunting around for partnerships, and start marketing my own business/money source more aggressively if I could. A YT channel can even be a big benefit to a resume, no?