It seems like the author is confused about the notion of cause and effect here. 1. Everyone in movies uses <thing> 2. People in the real world are using <thing

It seems like the author is confused about the notion of cause and effect here. 1. Everyone in movies uses <thing> 2. People in the real world are using <thing> Hamfisted? Sure. Effective? In a world where many people think that tablet=iPad, probably. The author, who is aware of Surface and its capabilities, just wrote another ad for Microsoft, after all. I learned about some features from this piece. Gets old fast once you notice it? Well, getting noticed is the whole point. If you are spotting Surface in movies, you probably know enough already to buy it if it suits your needs. The whole point of giving it screentime is for the rest to notice that this shiny thingie is one of the thingies they saw at BestBuy the other week. Anyhow, I'll be the last person not to kick MS for marketing. The lack of marketing is what killed Lumia, which I adore (still holding a grudge for that). But this, to me, looks like them finally figuring out that they need to actually try marketing their products before throwing the towel. Good news if you are an MS user. Gives hopes that they'll not abandon this ecosystem soon.