If you increase the number of shares in the company (in order to give to the outside investment) all ownership (yours and the LLC) would be diluted. But if you

If you increase the number of shares in the company (in order to give to the outside investment) all ownership (yours and the LLC) would be diluted. But if you do invest your own money 1) Investors know that you have faith in what you are doing. (and be more likely to invest) 2) It will help raise the valuation of the company. That being said, it doesn't make much since to invest through another company. That seems like it just complicates matters more. Investors are going to want a % of the company based on the valuation and the amount they are invested. It doesn't matter to them if you invested personally or threw a separate company.