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I'm curious about what Imgur costs to run. I've read that he is paying for 100mb unmetered. He is burning up a ton of bandwidth, thats for sure. Also, I wonde

by Simucal 16y ago

I'm curious about what Imgur costs to run. I've read that he is paying for 100mb unmetered. He is burning up a ton of bandwidth, thats for sure. Also, I wonder what is in the stackexechange deal for imgur? All images will be displayed inline, with no ads.

nostromo 16y ago
The link (in the comments) states that Imgur offered it free to StackOverflow. My guess is that the images will automatically be linked to Imgur where he'll show ads. If quantcast is anywhere near right, he's showing 20mm-30mm pageviews a month. At $5EPM (that's probably high) for 20mm (low according to quantcast) that's $100k a month. Remember that the "awesome images from other sites" is also an ad. He also fires pixels to ad networks, like scorecardresearch.com and crowdscience.com to add a little extra "ad-less" earnings to the bottom line. On his stats page he says bandwidth used in the past month was 165TB, which on S3 would cost $16,500 plus more for storage used, however I bet he's getting a good deal from Voxel. Update: those may not be ad networks after all -- I'm not sure. If anyone knows more about those companies, I'd love to learn more.
- nl 16y ago
  I think your traffic estimates are reasonable. http://imgur.com/stats/ http://imgur.com/stats/ says he serves around 45m images a day. I'd suspect 1 in 10 generates an ad view, so call it 500K page views/day = 15m/month. But there's no way he's getting $5 EPM for a photosharing site. Here's someone selling ads on his photo site for well under $1 EPM: http://marketplace.sitepoint.com/listings/76918 http://marketplace.sitepoint.com/listings/76918. I haven't looked at his site in detail, but I think the actual rate is $0.17 EPM. Say 0.50 EPM 15m/month pageviews * 0.50 EPM = $7500. Need to subtract bandwidth costs from that.
  - nostromo 16y ago
    That's fair -- especially since they don't seem to run as many ads as some sites. ($0.75 with 5 ads and ad targeting pixels, etc., can really ad up.)
chrisbolt 16y ago
100mbit unmetered will cost you less than $1000/month.

by Simucal 16y ago

nostromo 16y ago

The link (in the comments) states that Imgur offered it free to StackOverflow. My guess is that the images will automatically be linked to Imgur where he'll show ads. If quantcast is anywhere near right, he's showing 20mm-30mm pageviews a month. At $5EPM (that's probably high) for 20mm (low according to quantcast) that's $100k a month. Remember that the "awesome images from other sites" is also an ad. He also fires pixels to ad networks, like scorecardresearch.com and crowdscience.com to add a little extra "ad-less" earnings to the bottom line. On his stats page he says bandwidth used in the past month was 165TB, which on S3 would cost $16,500 plus more for storage used, however I bet he's getting a good deal from Voxel. Update: those may not be ad networks after all -- I'm not sure. If anyone knows more about those companies, I'd love to learn more.

nl 16y ago
I think your traffic estimates are reasonable. http://imgur.com/stats/ http://imgur.com/stats/ says he serves around 45m images a day. I'd suspect 1 in 10 generates an ad view, so call it 500K page views/day = 15m/month. But there's no way he's getting $5 EPM for a photosharing site. Here's someone selling ads on his photo site for well under $1 EPM: http://marketplace.sitepoint.com/listings/76918 http://marketplace.sitepoint.com/listings/76918. I haven't looked at his site in detail, but I think the actual rate is $0.17 EPM. Say 0.50 EPM 15m/month pageviews * 0.50 EPM = $7500. Need to subtract bandwidth costs from that.
- nostromo 16y ago
  That's fair -- especially since they don't seem to run as many ads as some sites. ($0.75 with 5 ads and ad targeting pixels, etc., can really ad up.)

chrisbolt 16y ago

100mbit unmetered will cost you less than $1000/month.