Exactly, the example I had in mind. I tried their app and at this point I think the friction to setup an account, wallet etc. is too high for the average user,

Exactly, the example I had in mind. I tried their app and at this point I think the friction to setup an account, wallet etc. is too high for the average user, but this business model is awesome: great incentive for attracting early users, and if the platform ever becomes a hit, the financial rewards will be distributed among users, not just to the owner.