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> Did you consider focusing on publishing and promoting net new content instead? We've been doing that for years. We've hit diminishing returns because: 1. Th
by CiPHPerCoder 9y ago
> Did you consider focusing on publishing and promoting net new content instead?
We've been doing that for years. We've hit diminishing returns because:
1. There is a lot of incumbent material in the same genre, most of which is 10+ years old, but people still link to it in droves.
2. We don't support the at-best-sketchy SEO industry that's sometimes arm-in-arm with adware.
If you read the 2018 guide this post mentions a few times, you'll notice that it, in turn, links to relevant blog posts (and open source libraries) spanning back to early 2015.
- tyingq 9y agoI don't think that asking people to link to content that's clearly superior is "SEO". Asking a 3rd party site to change a link seems easier than asking a different 3rd party site to rewrite content.
- CiPHPerCoder 9y agoThat's sort of what I'm asking people for, except presented as a choice. I'll update the article to try to make it clear that "link to clearly superior content" is a viable alternative to rewriting said content, as long as the same goal is achieved.