--advertising works in traditional magazines because they are extending the content-- i liked the pages that he gave as examples but i believe that the reader

--advertising works in traditional magazines because they are extending the content-- i liked the pages that he gave as examples but i believe that the reader who buys -elle- does not care what is -advertising- and what is -content- for the consumer-girl who reads fashion magazines -marketing is the product- think about the magazine as a kind of mirror - the girl reading the magazine already has a signature style - when she looks at a page she reflects herself and sees herself in that product -- how does this skirt fit my style - no its too boring - turn the page - its gap - i have too many denims - turn the page - should i change my hair color to red - it looks good on her but i dont have that matching beret that highlights her hair - should i buy it -- and so on the magazine is a mirror that transforms her into her glamorous self - when 5 glamorous girls go out for a girls night out each of them will look the same on a superficial level at a first glance - this is so because according to the strict rules of girl groups every girl must fit the group - she is horrified of 2 things - wearing the exact same thing as another girl or being totally out of synch with what everyone else is wearing - during the 3 hours that she spent to style herself for the social dynamics of this occasion she expended a tremendous amount of dialectical reasoning to decide how to differentiate herself within the given constraints - she dwarfed the entire accumulation of western philosophy in her powers of analysis to decide how much of her erogenous zones she must expose - the variables she needs to consider to find the right balance that would make her the center of attention of her group are close to infinite so there is no need to list them here why is she thinking so hard - she must conform to the style dictated to her by the fashion industry for that season but she must also differentiate herself within her social network by building on her signature style to a naive outsider -probably a male- all 5 girls having fun will look the same - wearing the same color and the same hip stuff - but as seen by each other the differentiation points will be obvious you can easily tell how a girl differentiated herself for the occasion - because as soon as her friend meets her she will acknowledge her friends efforts to differentiate herself by pointing at it -i love your beret where did you buy it- so fashion industry and the modern consumer-girl living in it is a complex ecosystem that we as outsiders cannot hope to fathom by looking at advertising and content in the pages of a girl magazine - its all marketing to her - and the fashion industry knows how to market to her