we are indeed trying to change the rules of the game - the idea is to draft in the concept of social proof, say someone similar using and recommending a particu

we are indeed trying to change the rules of the game - the idea is to draft in the concept of social proof, say someone similar using and recommending a particular piece of technology or service. having worked as a sourcing advisor these last 5 years (focused entirely on big and bulky enterprise software though), i feel the status quo is closer to a guru-speak model than true evidence-based research.