What exactly are facebook users consuming? And volume is no substitute for probability if every "consumption" is at a loss. Sony can sell the PS3 at a loss bec

What exactly are facebook users consuming? And volume is no substitute for probability if every "consumption" is at a loss. Sony can sell the PS3 at a loss because it makes money on the games and in the long run, wins. They can't sell the PS3 at a loss and sell the games at a loss, and make up for it with volume. That's what facebook seems to be attempting. And they're not even winning the volume game.