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failquicker and fredjiles both make some valid points. There are arguments for including as much billing information as possible, and arguments for collecting t
by dan_manges 16y ago
failquicker and fredjiles both make some valid points. There are
arguments for including as much billing information as possible, and
arguments for collecting the bare minimum. The optimal approach varies
from merchant to merchant, and industry to industry.
We generally recommend collecting at least a five digit postal code -
this is the variable you have direct control over that helps a larger
percentage of your transactions process at the lower qualified rate.
Other information, such as the street address, can be helpful for
other reasons, but does not effect your processing rate. Collecting
the CVV is usually a good idea, as well, though again - this data does
not effect your processing fees.
It's been our experience that for SaaS providers such as yourself,
traditional fraud is lower than you would see for merchants shipping
physical goods. You'll still want to protect against chargebacks,
however, and there are a couple options outside of collecting a large
amount of data from your customers.
You'll want to first be sure the descriptor that appears on your
customer's statements is obviously tied to the product they've
purchased. You'll also want to ensure that the number appearing on
their statements is a number that they can call and quickly get
information about what the charge relates to.
Once your chargeback rate gets much above 1% of total credit card
volume, banks will begin to analyze your processing and conduct
various risk reviews. However, unless you're experiencing an obscene
chargeback rate out of the gate, the bank will usually work with you
to lower this percentage before shutting you down completely. Should
you start to see chargebacks approach that 1% figure, you can then
look at additional options, like increasing the amount of information
you're collecting.
Much of this is just good practice for any business - accurately
describe your service, be responsive to customer issues, and provide a
great product.