Free plans work if they are inadequate for customers who can afford to pay, but adequate for a taste. Less Accounting does a great job of this. The only reaso

Free plans work if they are inadequate for customers who can afford to pay, but adequate for a taste. Less Accounting does a great job of this. The only reason not to offer such a plan would be the resources it requires to support free customers, and perhaps that it has a negative price anchoring effect.