> The study's methodology of comparing only the lowest-priced tier service isn't that great, because it may be more indicative of the degree to which a provider

> The study's methodology of comparing only the lowest-priced tier service isn't that great, because it may be more indicative of the degree to which a provider is willing to cross-subsidize service tiers rather than real cost efficiencies. To take the top 3 providers from the chart on page 8 ... LUS charges $109 for gigabit. The "market rate" for AT&T/VZN/CenturyLink is $70-90 (excluding promos). AT&T's 1000/1000 in Lafayette is $80 with promo rates/$90 without, plus a $180 ETF and data caps (though removing the cap for free is often part of a promo deal). However, it doesn't match LUS's coverage area yet. The next-fastest active residential service in Lafayette today is Cox 300/30, for $80 with/$105 without promo rates. Closer to even offers, LUS's 100/100 is $50 with/$63 without promo rates, AT&T's 100/20 for $60/$70 + $10 per 50 GB over 1TB cap ($90/$100 without data caps), and Cox's 100/10 is $60/$85. Cox doesn't compete with LUS's 60/60 plan; their next plan down is 30/3 for $40/$64. AT&T's 75/10 DSL is $70/$80 with data caps.