My margins are always really tight. I rarely part with money willingly. When crossbrowsertesting.com announced their launch a while back, I used their free ser

My margins are always really tight. I rarely part with money willingly. When crossbrowsertesting.com announced their launch a while back, I used their free service just enough to become convinced that supporting them was worth the monthly charge; I've been a paid user ever since, even though I only use it occasionally. So, I think that if you offer a compelling service, something that provides more value to your customers than it costs them, then a free plan should pretty much only be considered a "demo" of your service. If you've got a good product, then even misers like me will pay for it. edit: Oh, and also: for a service I'm working on right now, I've decided to use "early adopter" pricing. It works like this: pricing starts at $X / month; for every new subscriber, all previous subscribers receive a $.01/month discount. If or when the monthly prices ever drop, it will drop by the same amount for all subscribers. So, the sooner someone signs up, the sooner they'll get the service for $5/month -- or even free. I don't know if it'll work, but there it is.