Sounds like a BtoB venture. Who are your target clients? If they're well funded/profitable/high end then all you need is the 30 day refund program. If they'r

Sounds like a BtoB venture. Who are your target clients? If they're well funded/profitable/high end then all you need is the 30 day refund program. If they're bootstrapped start-ups who need to pinch every dime then a limited free account is necessary and then aim for the up-sell. I struggled with this question myself as all the advice I got was for there to be a free account. You know what? I don't like free. It doesn't make sense in business. It may work with Youtube (ad sponsored and still loses a boatload of money but G has deep pockets) but we've seen many who tried free ended up going paid or free and limited (Hootsuite just recently). There may be nothing worse for your business than going paid and limiting what people had come to expect for free (seen this time and again). Besides, people take advantage of free. They demand support and effort with nothing in return. If you fail to support them well you risk a bad rep. A bad rep will sink your business. However, if you are paid from the start, turn out a great product, and support your clients well, you'll earn a great rep which in turn builds your business. Go with paid from the start and have a 30 day refund policy. That way people can try it all out, you can find out exactly what their needs are support-wise, and if any ask for the refund to leave you will know exactly why and can address those issues. It's time to end "free".