Its different than a private LiveJournal or something like that because you feel like LJ gets enough money/advertising/traffic from the community and the users

Its different than a private LiveJournal or something like that because you feel like LJ gets enough money/advertising/traffic from the community and the users that they don't even care on the content. Writing down my personal thoughts in a place where only "private" personal thoughts are stored in the cloud is very counter-intuitive. The selling point is "you'll actually do it because I'll send you a dynamic email" and the incredibly styled web interface. But after they get 1,000,000 free users - how are they going to make money? The only thing they have that someone without a web-app does is a bunch of personal information and thoughts. Just seems weird to me. Cool concept though.