I think it's misguided to label non-economic factors as irrelevant to a rational consideration. Humans aren't economic robots. Money is an abstraction, a very i

I think it's misguided to label non-economic factors as irrelevant to a rational consideration. Humans aren't economic robots. Money is an abstraction, a very important one, but not all-encompassing. Perhaps your comment came with an implied "assuming no preference in firm size". That's fine, but a large number of people don't fall into that category, and so they will need to rationally modify the analysis.