It was the money ("our sales skyrocketed") that changed the company culture, not the building. It isn't hard to maintain an atmosphere of egality and shared sac

It was the money ("our sales skyrocketed") that changed the company culture, not the building. It isn't hard to maintain an atmosphere of egality and shared sacrifice when there's no money to go around. Once the company is flush with profits, the founders are looking at a big payoff, and management is drawing full salaries, telling employees to continue on as if nothing as changed will eventually lead to discontent. Building a new office probably seemed like the easiest way to address all the complaints that had arisen after the company ceased being a startup, and became a success.