I think digital adds actual succeed in places where print ads fail miserably. More and more people are shopping online. Many people have paypal/CC/debit that th

I think digital adds actual succeed in places where print ads fail miserably. More and more people are shopping online. Many people have paypal/CC/debit that they have/can use online. Print ads do not drive you to the store to buy a product, however, online/digital ads bring a product to you; you can buy it right away. Of course there are ways in which the experience can be better, but not every thing is always perfect.