Is the company name as important as the product or domain name? The company name mostly appears on legal documents, and you can add a DBA once you find a domai

Is the company name as important as the product or domain name? The company name mostly appears on legal documents, and you can add a DBA once you find a domain name. Unless investors are waiting for a flashy name, you could file for a random company name right away. Domain names are becoming a serious problem. I spent a couple of months coming up with names before finding something remotely passable. Even now I am not happy with what I have, but the dismal return on effort prevents me from wasting anymore time on it, at least until I have a growing customer base.