Working in "edge" roles. I've always been the "digital" expert in teams I've worked in, and doing so has meant I've been partly responsible for building up orga

Working in "edge" roles. I've always been the "digital" expert in teams I've worked in, and doing so has meant I've been partly responsible for building up organisational knowledge on all kinds of things that (as far as the org is concerned) have never existed before. Now that "digital" is baked into most marketeer's roles, I'm looking for the next frontier to build across. Probably AR or machine learning. My personal remit has always been to make myself redundant, it's always pushed me to explore the novel and build out the next set of skills to make myself relevant when my current "edge" becomes the norm.