By his logic, if you were to extend Google's policy of selecting ads based on the page content to ads with images, you would have a successful model for banner

By his logic, if you were to extend Google's policy of selecting ads based on the page content to ads with images, you would have a successful model for banner ads. I don't know if that's true though, because whereas the flashier a magazine ad is, the better, people prefer more toned-down ads online, since they're already getting bombarded with so much content.