But might the same criticism be leveled at web content in general? So the advertisements are disposable, but then, so is most of the content. My suspicion is t

But might the same criticism be leveled at web content in general? So the advertisements are disposable, but then, so is most of the content. My suspicion is that people have a penchant for content that they actually hold, because tangible things have intrinsic value (more so if they're pretty). When people start valuing the content, they (IMO) will also start valuing the advertisements.