I think the post misses one key difference between traditional and digital ads Traditional ads (in printed magazines, newspapers etc) are generally part of lei

I think the post misses one key difference between traditional and digital ads Traditional ads (in printed magazines, newspapers etc) are generally part of leisure-time reading. The reader spends a lot of time on the publication and so ads in the publiations have a lot of impact. Web reading/browsing is generally a short activity and often a work-time activity. Readers spend a very short amount of time on any single website (often less than a minute) and so they are much less likely to look at any ads on the site.