I think we can all can be more responsible in our consumption. I’m vegetarian. I try to buy single-material products that I can recycle. I try to avoid companie

I think we can all can be more responsible in our consumption. I’m vegetarian. I try to buy single-material products that I can recycle. I try to avoid companies that behave particularly egregiously; when Blue Bottle was acquired by Nestle I stopped patronizing them. I only purchase pasture raised eggs. I rarely drive, when I do drive it’s towards parks in rural areas. I’m not perfect, but the idea of a rational consumer optimizing for maximum consumption at the lowest price and inconvenience doesn’t hold true for many.