I'm a little late to this thread but I'm trying to address this particular shortcoming with my startup, swytch.net Users can have multiple profiles for each of

I'm a little late to this thread but I'm trying to address this particular shortcoming with my startup, swytch.net Users can have multiple profiles for each of the groups they communicate with e.g. one for family, one for friends and one for colleagues. The privacy settings are also very simple. Public or private. Only followers get access to private profiles so you don't have to worry about friends of friends seeing something you don't want them to. Currently under heavy development but a beta is up at http://www.swytch.net http://www.swytch.net for anyone who wants to have a look