Sorry it took me so long to respond; I just noticed your reply to my comment. I like the idea of pulling data from Delicious to determine matches. It gives yo

Sorry it took me so long to respond; I just noticed your reply to my comment. I like the idea of pulling data from Delicious to determine matches. It gives you a good source of social data, and it solves the "chicken and egg" problem that a site like yours would have if it weren't pulling data from somewhere like Delicious. In the future (once you get your userbase up), you might consider pulling data from other sources, too (Hacker News, Reddit, Digg). I'm not sure how that process would work, exactly, but it's food for thought. As far as promotion, here's a good article that I just saw this week on Hacker News: http://news.ycombinator.com/item?id=1610540 http://news.ycombinator.com/item?id=1610540 As a general rule of thumb, find people that are already writing articles (blogs or otherwise) on subject matter similar to your site. Use Google News and Technorati.com to find these articles (maybe terms like "social news" would be a good place to start for your purposes). Then, start talking to those authors (in the comments section of their posts, via email/twitter). Once you have a rapport with them, offer to do a guest post on their site, sending a pre-written article that won't take them much time to edit. If your article provides value to their reader base, then it's good for you and them. If it were my site, I'd personally focus on promotion first, and then a streamlined UI later. One quick idea on getting a good design is 99designs.com. It's a great concept on crowdsourcing design. I promise I'm not affiliated with 99Designs in any way--I've just had good luck with using them in the past (I've had a couple of logos designed through their site, and was pleased with the value of the design combined with a low cost).