Yup, also late genX here. Alternative narrative could be that after decades of marketing driven needs system people are exhausted - see Adam Curtis “Century of

Yup, also late genX here. Alternative narrative could be that after decades of marketing driven needs system people are exhausted - see Adam Curtis “Century of Self” - and quite probably also broke. Not to mention all the aggressive neoliberal politics that took away so much that people started to notice and suspect it was all a distraction plot