Wow, this is is great insight. You nailed it on the head with "wanting to go along with the message because it makes you feel good". I think one of the most im

Wow, this is is great insight. You nailed it on the head with "wanting to go along with the message because it makes you feel good". I think one of the most important things in business is knowing what works, even if it's not what you want to do. Not sexy, true, but I suppose that's why they call it "work".