I'd either simply been oblivious to the phenomenon, or had blocked it out, but Ricky Gervais' comment back in 2013-05 highlighted it: "@MTVNews: Beyoncé, Rihan

I'd either simply been oblivious to the phenomenon, or had blocked it out, but Ricky Gervais' comment back in 2013-05 highlighted it: "@MTVNews: Beyoncé, Rihanna & Katy Perry send prayers to #Oklahoma #PrayForOklahoma "I feel like an idiot now...I only sent money." Since then I've assumed everyone using the phrase was being ironic, or at least tacitly acknowledged the absurdity and insincerity of it.