Never did that. But here is what worked for me so far: - Pick the brains of other founders. Buy them beer/lunch. Example: I was planning to make a first sales

Never did that. But here is what worked for me so far: - Pick the brains of other founders. Buy them beer/lunch. Example: I was planning to make a first sales hire. I talked to couple of friends who has done that in the past. - Hire experts on clarity.fm. Example: We had trouble with naming a new product we are launching. Hired an expert on naming. She clarified a lot of questions for us.