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I would argue that in order for a free account to work you will have to meet the following criteria: - The free account is only useful while you're starting to
by arnorhs 16y ago
I would argue that in order for a free account to work you will have to meet the following criteria:
- The free account is only useful while you're starting to use it - so a real constraint has to be in place for you to want to upgrade.
- Your product has to be useful enough on it's own.
- Your product is not too niche. If the percentage of people on planet earth that can benefit from your product is low, then there will be less chance that a user finds somebody else to recommend the product to.
I haven't looked at Bidsketch, but if people are signing up for free and the free plan has enough constraints in place but people are still not upgrading, that could be a sign that people don't like the product enough or don't get enough value out of it.
Also, the article doesn't state what features the free plan had, but if the free plan used to be what is now "basic plan", maybe the free plan was too good ?
The website looks good btw.
edit: added a bullet point
- arnorhs 16y agoYou would also have to measure and account for over how much time the free users convert to paid users. If it happens over two years, you have to take that into account. As the gigaom article mentions: The thing is, over time inactive users drop off, and active users start paying. Once Evernote finally figured that dynamic out and started talking about it, term sheets and partnerships requests started flowing in, Libin said.