3 ms·
I'm a little skeptical when people say "this ad works and that ad doesn't" without providing even a shred of data to back up their claims.
by GiraffeNecktie 16y ago
I'm a little skeptical when people say "this ad works and that ad doesn't" without providing even a shred of data to back up their claims.
- ilamont 16y agoThat's been a pattern in the traditional print media industry (lack of data on ad effectiveness) but publishers throughout the 20th century were able to exploit this quite nicely by spinning whatever data was available (demographics, circulation) as well as intangibles such as the magazine/newspaper "brand" to justify extremely high prices.
- scott_s 16y agoI felt the same way. I was going along with the ride when I saw obvious connection between ads and content. While that doesn't make his thesis true, I was able to see how those magazine ads were clearly different from the typical online ads I see. But he lost me with the Gap ad. How does he know it doesn't work? It contradicts his thesis, but using that as a reason for why the ad doesn't work is begging the question. Maybe people see that ad and are more likely to buy Gap jeans. We don't know without data.