I hope Apple will begin to spin privacy and security as part of their "premium lifestyle". Because if privacy and security will be associated with premiumness,

I hope Apple will begin to spin privacy and security as part of their "premium lifestyle". Because if privacy and security will be associated with premiumness, other companies will have an incentive to implement similar measures in their products. People will actually care about their digital privacy for the first time! (though not because of the benefits of privacy, but to show off to others that they can afford a premium product with privacy) Sort of like how companies suddenly started caring about their mobile phones' package design after the iPhone was released with its sleek packaging.