5 ms·

That's why you offer free trials. :)

• scrrr 16y ago
  So the real advice is: Offer free accounts and then get rid of them.
  • meric 16y ago
    I wonder how well offering free accounts, getting rid of them and then grandfathering the free account users would work. How would the free users who have exclusive free accounts behave? Will they be more likely to promote your product (aka bragging) or would they be inclined to try to sell their account to someone?
  • dagw 16y ago
    That was basically what I took away from the article. Start by offering free accounts until you gain some sort of traction and people become aware of your product, but once you start getting significant traffic stop with the free.
    • hasenj 16y ago
      Something else to take away: don't require people to give away their billing information upfront when signing up for a trial; simply downgrade their account if the trial period ends and they haven't paid yet.
  • revorad 16y ago
    I didn't see that being advised anywhere in the article. I think the author is implicitly recommending limited free trials, which make perfect business sense.