Looks like "the web changes everything" is coming around full circle. To see the future one need only look in the past. What are retailers doing today? They'

Looks like "the web changes everything" is coming around full circle. To see the future one need only look in the past. What are retailers doing today? They've been at this for, what? Thousands of years, right? In other words: some things are going to be expected to simply be provided (e.g. free wifi at starbucks). Some things people are just not going to pay much for, not even as much as you did (e.g. loss leaders like Milk). Some things you can mark way up.