Poor article, even by the already low standards of The Economist. In effect, trying to tell business leaders they don't understand their market as well as the E

Poor article, even by the already low standards of The Economist. In effect, trying to tell business leaders they don't understand their market as well as the Economist column-writers do. > Firms peddling anything much beyond soap, matches and phone-credit are targeting a minuscule slice of the population Well, yes, but tell us something new. Even this minuscule slice is (a) A large market and (b) is growing quite rapidly. For example: Automobiles: growing at around 6% p.a, shifting towards more expensive models. Now 4th largest in the world in terms of numbers (no doubt, lower in total $ sales)[1] Smartphones: 2nd biggest in the world [2] Consumer Durables: growing at over 10% [3] Business leaders are not interested in India because they're stupid and they think India is a rich, egalitarian country. They are interested because of a fast rising middle class with a booming consumer economy, which, contrary to the claims of the article, is true. For millions of people like myself, who emerged into the middle class thanks to private sector jobs that only emerged after the 90s, this is lived experience. For a much better take on the topic, please read: https://swarajyamag.com/economy/demonetisation-how-neo-middle-class-is-redefining-political-landscape https://swarajyamag.com/economy/demonetisation-how-neo-middl... [1]http://www.moneycontrol.com/news/business/india-trumps-germany-uk-to-become-the-fourth-largest-auto-market-in-the-world-2322935.html http://www.moneycontrol.com/news/business/india-trumps-germa... [2] https://techcrunch.com/2017/10/27/india-second-largest-smartphone-market/ https://techcrunch.com/2017/10/27/india-second-largest-smart... [3] https://www.ibef.org/industry/consumer-durables-presentation https://www.ibef.org/industry/consumer-durables-presentation