The problem with Vista was mismanagement of expectations. The ad campaign featured people spotting deer at dawn from their home office, and the message was, th

The problem with Vista was mismanagement of expectations. The ad campaign featured people spotting deer at dawn from their home office, and the message was, this will completely change your life and bring about your inner sense of wonder, as if you were born again, a new person in a brave new world. In reality, it was an OS upgrade that didn't work too well and that was more-or-less forced on you if you bought a new device, while at the same time XP continued to work just fine on all your older PCs. People were disappointed, upset and angry. All other things being equal, a little more humility and a lower profile would have helped.