We wanted to be based in one of the live music capitals of the world to be close to our industry and were torn between New York and London. It could have quite

We wanted to be based in one of the live music capitals of the world to be close to our industry and were torn between New York and London. It could have quite easily gone either way. Over the last few years Europe has become quite a strong place for online music (Last.fm of course, and now Spotify and Soundcloud), which is nice to see. It's hard not being based in the Valley though and means a lot more travel if you want to close major distribution partnerships. You have to appear like you're based in the Valley to really compete for deals.