> I am way too invested already to not finish this thing No such thing. That's the sunk cost fallacy. But you probably already know that and are expressing yo

> I am way too invested already to not finish this thing No such thing. That's the sunk cost fallacy. But you probably already know that and are expressing your joy in the project instead of literal investment. Failing faster and more often is a good strategy. There's a great Freakonomics podcast titled "Failure Is Your Friend" with a bit more context and justification.